May 12, 2016
I am continually inspired living in New York City. I live the East Village, a neighborhood noted for its once former glory of being the epicenter for the American punk rock scene- an image and a lifestyle that was once resented and misunderstood by mainstream society, however is now glorified and held as an imagery of authentic fashion statements fueled by young anti-establishment angst (at a time when rebellion was an act, not a status on ones facebook). By noticing fashions inspired by this time in history-which is in trend, it continually leaves me noticing the gullible and untrained shopper (yet well read in the library of fashion magazines and H&M advertisements) consumer who purchases ready to wear clothing; such as a punk rock inspired biker jackets at the questionable price of 5,000.00 or even its lower tier copy cat jacket on the rack at Zara or HM for a fraction of the price.
In this example, the consumer is a friend. Someone who does not necessarily value fashion; yet does not deny the emotion of heightened confidence when something worn is to their liking (and validated by the praise of others). It’s this consumer that finds it hard to comprehend that some spend thousands annually, for both this emotion, as well as the assurance (often illusion) that the price is justified by quality. Some designer labels hold this justification to be true and along with the warrantee of a lifetime, even offer a glass of champagne to “seal the deal” that you are investing in a garment that includes you to a a non existing legacy. A legacy of glamour- that in sickness- results in more spending the following season. Don’t let my poke on glam brands dismiss me as frugal. I have my own pieces of high priced label pieces that I value from both established design houses, as well as up and coming independent designers.
Having an eye for quality and timelessness is a skill and strength. This skill is essential when investing in garments and pieces that will stand as signatures in ones wardrobe (the antithesis, to the current trend of throw away clothing). A wardrobe that will ultimately last (should you value and maintain good condition of said garments). I do not believe the eye to recognize quality cometh over night however. In my case, it came from years and years of window shopping. This is not a debate on whether or not a consumer has the funds necessary to buy pieces, rather, the canny-ness to recognize an imitation for what it is- an imitation. When one can spot this and in result- choose to find the source for the original; THAT is the goal. An essential element of style building, and budget saving. Being able to distinguish between the highs, and the lows of garments. In this instance- a biker jacket. At my suggestion, I referred said friend to a vintage store noted for its buyers intelligence and eye for authentic pieces, and that offers its selection at prices that are on average reasonable to the non platinum card holder/fashion victim that lives to feel en vogue. Real biker jackets.
Said friend ended up buying a real authentic bikers coat for 200.00. He looks fabulous.